Viewing entries tagged with 'advertising'

Don't waste money on TV

At Mighty Ape, we get asked a lot when we're going to "start advertising" and we're told that "no body has heard of you" - which is kinda funny, given that over half a million people visit our website every month.

Of course, Mighty Ape does advertise on platforms such as Google Adwords and Facebook, and plenty of people have heard of us through friends and word-of-mouth. So I think what people are really asking, is "why don't you take out a few billboards? Why don't you advertise on TV?" (i.e. why don't you advertise to me while I'm busy driving my car to work, or interrupt me in the middle of the six o'clock news or my favourite TV show...:P). 

I wouldn't rule out Mighty Ape testing out traditional TV advertising at some point in the future, but there are some good reasons why we haven't done that yet. Like any small business (are we still small?) - we want bang for our buck, and we believe there are better ways to acquire customers, retain customers and build a business for the long-term.

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posted by Dylan on 27 July 2014, 8:33 pm in ,