Viewing entries tagged with 'wheedle'

Thoughts on Wheedle and Trade Me

I'm not sure if I should laugh or cry at today's launch of Wheedle, an online marketplace setup by Mainfreight co-founder and NBR Rich Lister Neil Graham to compete against Trade Me.

Having co-founded Zillion with Simon Barton in 2005, I'm in a unique position to explain first-hand why sites like Wheedle stand no chance of disrupting Trade Me's monopoly position in New Zealand.

Unfortunately for Neil Graham and team, Wheedle has two insurmountable problems. Network effects, and a below-average website.

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posted by Dylan on 1 October 2012, 10:38 am in , ,